Meet Anna Chibisova, the founder behind Maison D'Angelann, the much coveted fashion brand from Ukraine. With a background as a lawyer, she launched her brand in 2014 together with Angelika Svyatash, with quality, craftsmanship and sustainability as core values.
My favorite part is to create something that every woman adorns with elegance. While sharing my collection and designs with the world was important at one point in time, today I find that young fashion enthusiasts drive me to work harder and keep innovating.
My inspiration comes from the places I travel to and very importantly, through self-education. I am constantly keeping myself abreast of the current trends, study the history of fashion and style and learn from biographies of great women who have influenced fashion in one way or another. This helps me in staying ahead of the curve and having a clear conviction in my work and designs.
My favorite collection is the eco collection. It is made out of environmentally friendly materials and produced sustainably. As young fashionistas, we don’t focus on taking care of the planet, and this is one of the changes that I wish to bring. I want to promote a more evolved understanding for fashion.
All our dresses are designed in a way that helps women to always feel elegant, feminine, bright and gentle, regardless of their profession, age and occupation. Our collections are designed for our clients to wear anywhere, for almost any occasion and any weather. What I focus on is not a pure trend, but relevant elegance that helps them feel and look good.
Due to globalization and social media, keeping up with the current trends is of utmost importance. In addition to this, I analyze the results of my team's work, as well as our competitors, but still, the decisive factor is my intuition. But one thing I believe, what goes around comes around, is a saying that couldn't be more true regarding fashion. What it was yesterday will be relevant sometime soon, so I don’t get bogged down in comparisons.
Given the history and political chaos, creative space is the only breather for the people in Ukraine. Today, the global fashion industry seems to be looking once again to Ukraine for some of its style cues. It has been buzzing with its vibrant creative scene for a few years now. From small boutiques to big names, you will have a mix of everything in this country. The runways as well as the streets are filled with style inspiration hailing from the East. Someone looking to experience the fashion industry can enjoy rich fabrics, trendy designs, unique silhouettes, clothing that is perfect for contemporary life.
