1. Background and purpose
1.1 Seezona AB is a Swedish company with organization number 556789-7078 and registered address Riddargatan 17, 114 57 Stockholm, Sweden. Seezona is the personal data controller for the processing of your personal data at www.seezona.com (referred to as “the website”). When we refer to "we", "us" or "our", we mean Seezona AB.
1.2 This policy states how we collect personal data from you via our website, how we use, disclose, and store personal data, how you as a user have control over your personal data, how you can get in touch with us, and how we otherwise ensure that your personal data is processed in accordance with current legislation.
1.3 By using the website, you agree to this privacy policy. Please read it carefully. If you have any concerns please contact hello@seezona.com.
1.4 We only process your personal data when we have a specific purpose for doing so and when such a purpose is fulfilled. We will delete the data unless there is a reason to do otherwise as described below. Our processing of your personal data is subject to the rules of the Data Protection Regulation (hereinafter GDPR), national data protection legislation, the Data Protection Act, and supplementary guidelines and opinions from the European Data Protection Board and national supervisory authority.
1.5 This policy was last updated on July 1st, 2023.
2. Personal data and access
2.1 Which information do we collect?
2.1.1 Most of the personal data that we process about you is collected in connection with your usage of the website, when you click on links in digital marketing communications, when you are in contact with our customer service, and when you by other means have contact with us and provide information about you. In some cases, we can supplement the personal data provided by you with information from another (third party) in order to evaluate and improve the website and for marketing purposes.
2.1.2 We will only process personal data when there is a legal basis to do so. Below are a number of examples of personal data that we collect and need to process about you. We collect information you provide, that is automatically collected and information from others. More detail about each category is provided below.
2.2 Information you provide
· Information is collected by us when we analyze your behavior and engagement in communication we send or when you visit our website (general information in the form of e.g., IP address, country, visited pages, visited categories, visited brands, searches, and click history, and click rate). Information comes from you when you provide information about yourself to us, for example when you buy products (general information in the form of e.g., demographic data, name, email address, telephone number, payment information, items, order amount, discount level, brands and frequency, purchase history and billing and delivery address. This also includes sending transactional emails, order confirmations, shipping confirmations, returns, and refund confirmations). Information can also be collected from third parties e.g., from an external credit scoring company or payment provider.
2.3 Automatically collected information
· Technical information. For example, IP address, device information (technical information about your computer, mobile phone, and other devices that you use, e.g., browser settings, time zone, operating system), location information, click and visit history which, among other things, shows which of our goods or offers you have been interested in.
· Usage Information. We collect information about how you engage with the website, including information about the content you view, how long and how often you use our website, how you engage with other users, your search history on the website, and your settings.
· Inferred Information. We infer your attributes (such as age range and gender) and interests based on the information we have about you in order for us to keep our website safe, for content moderation, and, where permitted, to serve you personalized ads based on your interests.
· Cookies. We use cookies and similar tracking technologies to operate and provide our website. For example, we use cookies to remember your language preferences. Please see more information about cookies below.
3. Purpose and basis for the processing of personal
3.1 We collect and process data about you for various purposes, which are the outer frameworks for what we may use your personal data for.
3.2 The personal data will be processed in accordance with all applicable data protection laws and for the purposes set out below. Depending on the legal basis for our processing of your data, you may have additional data protection rights alongside your permanent rights such as the right to information. For example, in individual cases, you have the right to object to the processing of your data.
3.3 Consent
3.3.1 This basis means that we process your personal data as a result of your explicit consent to the processing. By, for example, accepting the terms of use, using the website, making a purchase, contacting us, ticking a checkbox on our website, or subscribing to a newsletter, we obtain your consent to process personal data. Information that may be processed includes your contact information, information about favorite items, brands, and categories, as well as purchase history. If you have made a purchase we may also process personal information regarding these in order to personalize our targeted marketing to you and your preferences.
3.3.2 If you have given us your consent to the placement of cookies, we may accordingly process certain personal information about your use of our website for the purpose of generating statistics and for marketing purposes. You can read more about our use of cookies below. If you have made a purchase with us, we may also process personal information regarding these in order to personalize our targeted marketing to you and your preferences, if you have consented to this.
3.3.3 The legal basis for the processing of your personal data is the consent you have given us in accordance with GDPR Article 6 (1)(a). You can withdraw your consent at any time. The withdrawal of consent shall not affect the legality of processing based on consent before it was withdrawn.
3.4 Contractual basis
3.4.1 The processing of personal data is in some cases necessary to fulfill an agreement with you as a customer of ours. We need to process personal information related to you and purchases to fulfill purchase contracts with you, manage your customer relationship with us, including your purchases as well as provide customer service, manage payments, as well as the processing of returns, complaints, and warranty claims. We also personalize your experience on the website. We use your information to enforce our terms, guidelines, and policies.
3.4.2 Insofar as the purpose relates to the execution of a contract agreed with you or the provision of a service requested by you, the legal basis is Article 6 (1) b GDPR. Otherwise, the legal basis is Article 6 (1) f GDPR, whereby we may use your personal data for the above purposes if we deem it necessary to do so for our legitimate interests.
3.5 Legitimate interests
3.5.1 We use your information where this is necessary to achieve legitimate interests whether belonging to us, you, or a third party – provided these interests are not outweighed by your interests or fundamental rights and freedoms. Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.
3.5.2 If you have made purchases from us and have not refused to receive marketing from us regarding products similar to those you have previously purchased, we may send marketing related to such similar products to you. You can unsubscribe from further inquiries at any time via links in received emails. We may process your personal information to carry out customer surveys, research, or data analysis that is aimed at enhancing the quality of our customer service, websites, products/services, marketing, customer relationships, and experiences.
3.5.3 If necessary, we will process some of your personal information in order to be able to establish, exercise or defend legal claims, including to prevent, avert or prevent fraud and misuse of our website.
3.5.4 The legal basis for the above processing is our legitimate interest, which is considered to outweigh your interest in your personal data not being subject to processing based on GDPR Article 6 (1)(f). If your data is processed to prevent fraud at your expense, the legal basis is Article 6 (1) b GDPR.
3.6 Legal obligation
3.6.1 This basis means that our processing is necessary to fulfill a legal obligation, for example in order to fulfill the requirements of the Accounting Act, Bookkeeping Act, or fulfill legal obligations regarding product liability and consumer legislation.
3.6.2 The legal basis for the above processing is our legal obligations in accordance with GDPR Article 6 (1)(c).
4. Security
4.1 We take the necessary technical and organizational security measures to ensure that your personal data is not manipulated, lost, or destroyed, or accessed by unauthorized persons. Our security procedures change as technology develops and improves. Regarding the website, Seezona has an SSL certificate (Secure Socket Layer) which ensures that your personal data is transmitted in a secure and confidential manner by encrypting the information. Furthermore, the website has taken appropriate security measures to prevent personal data stored from being lost or used in an inappropriate or illegal way. Access to the personal data collected is limited to authorized persons and the information will be treated confidentially.
4.2 We will primarily handle your personal data within the EU/EEA. But we may also transfer your personal data to a country outside the EU/EEA if we need to share your data with suppliers or partners who are either located outside or who store personal data in, a country outside the EU/EEA. If your personal data is transferred to a country outside the EU/EEA, we take the necessary measures to legally transfer the personal data. This means that we will ensure that your personal data is handled with an adequate level of protection that is comparable to the protection offered within the EU/EEA, for example by entering into an agreement with the recipient that includes the European Commission's standard contractual clauses or under principles set forth such as Trans-Atlantic Data Privacy Framework.
5. Storage
5.1 We will store your personal data if necessary for the purposes for which the data is processed, especially for the fulfillment of our contractual and legal obligations. We may also store your personal data for other purposes if or if the law allows us to store it for particular purposes, e.g., for defense against legal claims, and for the fulfillment of accounting and bookkeeping acts. The storage period can thus vary.
5.2 We regularly perform thinning and remove personal data that is no longer necessary.
6. Disclosure of personal data
6.1 We may disclose your information to other companies so that you can take advantage of our offers and products. The recipients of your personal data can either be personal data assistants or independent personal data controllers, i.e., companies that are independently responsible for the processing of your data as they have a direct relationship with you as a customer, such as PayPal, Stripe, or Klarna.
6.2 We may also disclose limited information, such as names, contact details, order details, and user-generated data, to customers and partners for the purpose of entering and fulfilling agreements and contacting customers. Recipients may include analysis and marketing companies that provide services such as automated marketing tools, analyses, communication, print, and distribution, as well as system suppliers for CRM systems and case management.
6.3 If you have completed a purchase from us, we may disclose your personal data to other recipients for processing your order based on our contractual obligations towards you on a legal basis. The foregoing applies to suppliers, logistics companies, and freight forwarders who carry out goods transport so that we can deliver our products to you. We only give out contact details and order information to these recipients.
6.4 We may also disclose your personal data to the extent that we are obliged to do so by law or other constitution or in order for us to be able to establish, defend or enforce legal claims.
7. Your rights
7.1 When we process personal data about you, you have several rights according to the data protection regulation. If you wish to exercise any of your rights described below, the easiest way to contact us is at hello@seezona.com.
7.2 Access to personal data
7.2.1 You have the right to know which personal data we process about you. If you want to know, you can get a compiled register extract that contains the personal data we process about you. Note that in the event of a request for access, we may need additional information about you to ensure that we provide the information to the right person and which information you want to access.
7.3 Amendment
7.3.1 If the information we have about you is incorrect, you have the right to request that it be corrected. You also have the right to supplement any incomplete personal data, e.g., name or address.
7.4 Deletion ("the right to be forgotten")
7.4.1 You have the right to request that we delete your personal data when the data has been processed unlawfully, must be deleted to fulfill a legal obligation to which we are subject, is no longer necessary for the purposes for which it has been processed, or when you object to a balance of interests of legitimate interest that we have done and there is no legitimate interest for us or a third party that weighs more heavily, or if you revoke given consent. It should be noted that we cannot always comply with a request as there may be reasons that give us the right to continue processing, e.g., if the personal data is processed to fulfill a legal obligation as a legal basis or if the data is necessary for us to establish, enforce or defend legal claims.
7.5 Data portability
7.5.1 In certain circumstances, you have the right to receive the data we process about you in a general, written, machine-readable, and structured format. You have the right to this regarding the personal data that you yourself have provided to us and that we process based on your consent or when the personal data is required to enter into or complete an agreement with you.
7.6 Limitation of treatment
7.6.1 Under certain conditions, you have the right to request that we limit our processing of your data. This means that we mark the data so that in the future we only process it for certain special purposes.
7.7 Right to object
7.7.1 You have the right to object to the processing of personal data carried out for the purpose of carrying out a task of public interest, as part of the exercise of authority, or after a balancing of interests. If we process your personal data for direct marketing, you have the right to object at any time to such processing of personal data concerning you for such marketing, which includes profiling to the extent that this is related to such direct marketing.
7.8 Right to file a complaint
7.9 You have the right to lodge a complaint with the Data Inspection Authority if you believe that we process your personal data in an incorrect manner. You can read more about this on The Swedish Authority for Privacy Protection (IMY), see www.imy.se.
8. Miscellaneous
8.1 Personal data controller
8.1.1 Seezona is the personal data controller for the personal data we process about you.
8.2 Policy Updates
8.2.1 The most recently updated version of our privacy policy is always available on the website. Our privacy policy applies at all times in the form and to the content published on our website including our website.
8.3 Contact
8.3.1 For questions regarding this policy or the website in general, contact us at hello@seezona.com or alternatively by regular mail to: Seezona Group AB, Riddargatan 17, 114 57 Stockholm, Sweden.
8.3.2 For other questions, you can reach us most easily at hello@seezona.com.
9. More on cookies
9.1 Our website uses cookies and similar tracking technologies (hereinafter "cookies") to improve your experience with us. We use cookies to simplify and adapt our services and our communication. Below, it is explained in more detail how we use cookies and which choices you can make regarding them.
9.2 Cookies are small text files with information that are stored on your computer, mobile, tablet, or other device. Some cookies are necessary for the website to function effectively, while others are used to improve your experience and facilitate your ability to navigate the website. There are different types of cookies. We use both permanent cookies and so-called session cookies. Session cookies are cookies that are temporarily stored on the device you use to visit our website. Session cookies disappear when you as a visitor close your browser. Permanent cookies remain on your hard drive for an extended period of time. Some cookies are technically necessary for functions you use on the website (for example so that we can store the contents of your shopping cart), but other cookies are used for other purposes (for example for compiling statistics).
9.3 We automatically receive and record information from your computer and browser, including URL, your IP address, cookie information, browser type, software and hardware attributes, language, date and time of your visit, and the page(s) you request.
9.4 We use several tracking tools: Google Analytics, Smartlook, and Triggerbee.
9.5 Google Analytics is a tool we use to get a picture of how visitors use the website. The analysis tool uses cookies and the information generated by these through your use of the website (including your IP address) will be forwarded to and stored by Google on servers in the USA. This information is used for the purpose of evaluating visitor statistics. Google may also transfer this information to third parties if required by law or in cases where a third party processes the information on Google's behalf. Google will not connect IP addresses with other data held by Google.
9.6 Seezona uses Smartlook to help provide you with an excellent online experience when using the website but also for us to continuously improve our website. Smartlook’s analytics tool records the visitor’s website orientation and Smartlook will process your information under our direction, according to Data Processing Agreements according to the European Union's data protection legislation. Smartlook uses the most up-to-date industry standards and security procedures to safeguard personal information thanks to SSL / TLS (Secure Socket Layer / Transport Layer Security) encryption.
9.7 We use Triggerbee to track your web activity for marketing and analytical purposes. Triggerbee registers personal data in connection with when you enter your e-mail address or your mobile phone number on the website, if you contact us via email, by phone, on our websites and social media, if you sign up for email subscriptions, your traffic data, location data, weblogs, and other communications data, such as the IP address, type of device, operating system and browser type used for the visit. collect your IP address, geographic position, and interests in order to better create targeted marketing offers for you. Triggerbee only collaborates with partners handling personal data within the EU/EEA or with companies that maintain the same level of protection as in the EU/EEA.
9.8 We may also use third-party cookies which are set for marketing purposes. These cookies are not placed by Seezona but by our marketing partners. They enable us to target relevant marketing to you and track visitor flows.
9.9 Your browser or device allows you to change the settings for the use and scope of cookies. Go to your browser settings or device settings to learn more about adjusting cookie settings. For example, you can choose to block all cookies, to only accept first-party cookies (cookies placed by the website you visit), or to delete cookies when you close your browser. Please note that some of our services may not function properly if you block or delete cookies.
Below you will find detailed information about each cookie, including the provider of the cookie, its purpose, and its duration.
