Interview with Anna Hjertén

Anna Hjertén is a Swedish celebrity stylist. Her talent speaks for itself; she works with greatest singers, actresses, business women and TV-hostesses in Sweden. We had the chance to get to learn more about her work and her personal life through this short but sweet series of Q&A. Get to know Anna Hjertén, the second guest in our industry talks.


Some pieces have the power to make you feel confident in any situation. How do you find the right pieces for your clients? Tell us about a specific moment that really made your client stand out.

Doing fundamental research, always trying to highlight the specific advantages of each individual. Focusing more on what style suits my client and her personality rather than only looking for the latest trends. The trick is to make the client feel comfortable. If you succeed with that, the style shines and is fulfilled.
I remember when I once dressed one of my clients Bianca Ingrosso, who’s one of the jury members of Sweden’s Got Talent, in a quite extravagant yellow dress with leopard patterns from Diane von Furstenberg. It was quite outstanding and spectacular but so appreciated and was on everyone’s lips for a while after that.


When did you first realize that fashion and styling had a special meaning to you? Do you have a particular memory that you could share with us?

As long as I can remember I’ve had an interest in fashion, styling and clothes and especially for shape, fabrics and textures. When I was in school my friends always used me for styling tips.
This is when I realized that my interest in this field was more driven towards styling people with focus on them and their specific personalities & body shapes.
For me it’s never been about dressing everyone in the same trend but finding each person’s individual style and what goes with their personalities.


What type of project is the most fun to style? A red carpet event, a magazine shoot or something else?

The favourite parts of my job are when I do “red carpet”-styling and styling for Television shows.
The reason for that is because these two fields are more challenging than for example photo shoots in terms of fit and looks.
In television they film from every angle, so the fit needs to be perfect all around. For a perfectionist like myself that can certainly be quite challenging sometimes.

I love Manurí and their beautiful gowns that I´ve used for many of the red carpet events. Also the edgy styles by Simonett. Their collection is very wearable but with a cool twist. And last, your new beachwear brand Egle, the hand knitted beach dresses is amazing!

What does luxury mean to you? Explain how you implement it in your everyday life and style.

For me luxury can be many things. It can be having time off and spend the entire summer with my husband and our kids. It can be alone time with my husband, going to a nice restaurant and talk without getting interrupted. But of course it can also be finally having the possibility to purchase that exclusive purse you’ve had your eyes on for months. I love the feeling of walking into an exclusive store where you get all the service you can ask for.


You have worked with a lot of inspiring female role models. Do you have a female role model in your life?

In my career I’ve met so many inspiring, intelligent, beautiful and successful women. It’s hard to name one individual that’s more of a role model than the others. I’ve worked with great singers, actresses, business women and TV-hostesses and they’ve all impressed me in different ways. These women are very strong, powerful and goal oriented as they are and those characteristics over all are very inspiring to me.


Aside of fashion, we would love to hear about your other interests in life! What is your driving force?

My driving force is always to aim and perform on a high level and I’m always quite certain of how I want things. This goes across my whole life and not just in my professional life.I always put my family first and they are my biggest support and love. Apart from spending time with my family I enjoy having dinner with close friends and gossip. I love travelling and seeing new places and once in a while I enjoy some horseback riding.