Interview with Fredrika Persson

We got the chance to meet Fredrika Persson, Head of PR at the Swedish brand Busnel and besides that she is also working with her own social media channels. Her motivation, drive and her ability to multitask in her work and daily life is a true inspiration. We are so glad that we got to meet Fredrika for this months short story.

How would you describe your style?

My style is kind of timeless yet elegant. It all depends on my mood when I wake up in the morning what I put on that day. Some days I wear more laid-back clothes and sneakers, and other days I go all in with my favorite pieces from the closet and pointy heels.

Some pieces have the power to make you feel confident in any situation. Do you have such pieces in your wardrobe? Tell us about what makes them so special to you.

I especially have one outfit that I know works from duty to off-duty. My checked blazer and cropped leather pants. I’m always on the run so it’s important for me that my outfit can be worn at any occasion.

When did you first realize that fashion had a special meaning to you? Do you have a particular memory that you could share with us?

I’m the youngest of four kids and I have two older sisters. I was always so sad when I was younger that I couldn’t have the same cool clothes as them so I borrowed their pieces even though it was way too big for me. Since then I have always dreamed about beautiful clothes, and to work with clothing in some way. Now I do!

What does luxury mean to you? Explain how you implement it in your everyday life and style.

Luxury to me means that I feel comfortable in everything that I wear, with or without make up and of course that my health is good. It’s also very important for me to get energy because my schedule is always full. Balance in life is everything and when I have that, you can see it on my dressing. More confident and a little bit more attitude.

Who are the female role models that inspires you in your style and career?

It’s so many strong female role models out there. I get inspired and motivated when I meet talented people at work, on events and all the power women that I follow on social medias. So I would say all the women that I have around me everyday.

Aside of fashion, we would love to hear about your other interests in life! What is your driving force?

I have always been working hard and I’m so grateful that I have the possibility to work with my social medias which I do beyond my role as Head of PR at Busnel. So what’s motivates me is all my goals, dreams and ideas that I want to achieve in life.

Last but not least: which are your 3 favorite designers on seezona.com and what do you love the most about them?

Caroline Svedbom - My favorite j ewelry brand right now! I wear my ring and bracelet everyday. So feminine and luxury. Subella London - I basically love every single bag! Their pieces is so chic and you can bring them to meetings & after work with friends, they fit any look. Manurí - Jus t beautiful creations, I directly fell for all the dreamy dresses!


Photo: Anna Hagve




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