Ura, meaning “from the heart” in Sanskrit, was created by Arunima, a London College of Fashion graduate who returned to India after her studies to join her family’s women’s wear manufacturing business. Driven by a desire to create something fresh and push boundaries, Ura was born from her vision to craft meaningful pieces - clothing that makes people feel powerful yet comfortable, cozy yet sharp, confident yet understated.
Ura, meaning “from the heart” in Sanskrit, was created by Arunima, a London College of Fashion graduate who returned to India after her studies to join her family’s women’s wear manufacturing business. Driven by a desire to create something fresh and push boundaries, Ura was born from her vision to craft meaningful pieces - clothing that makes people feel powerful yet comfortable, cozy yet sharp, confident yet understated.
